Unconditional
Unconditional is an organization that strives to offer support and education for mothers suffering from postpartum depression, as it’s something many mothers struggle with but don’t get help, which can have dire consequences.
Unconditional’s brand personality is honest, inviting, warm, and supporting. It’s essential that this is the core of the organization to ensure that mothers and loved ones feel like they can learn about and discuss postpartum depression since it is common for it to be seen as a taboo topic.
Identity | Website Design | Advertising | Brochure
Unconditional’s identity consists of a circle and hearts, which come together to create a flower, as they often represent virtues of motherhood. The circle in the middle of the icon is the mother, while the hearts/petals are the community surrounding and supporting her.
The main purpose of the website is to provide a place where mothers can find support from other members of the community. They can do this through the forums that are featured on the website.
All of the advertising focuses on different representations of support, such as family, mothers, and therapists. This is to show the target audience that there are people out there who understand what you’re going through or want to help you through a difficult time.
This brochure goes over some common questions about postpartum depression, such as how many people it affects, the difference between PPD and baby blues, and warning signs of postpartum depression. This brochure would be in a doctor’s office for patients to read as they’re waiting, or it would be for the doctor to give to a patient if they believe there is a need to do so.